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What’s your brand?

June 2, 2011 in From our CEO by Mike Lambert  |  No Comments

What's your brandDo you know what people are saying about you on the web? I recently attended a conference where one of the guest speakers was Don Yaeger –  if you ever have a chance to hear him speak, do it! He talked about the advent of social media and its effect on and applications to personal branding. Great stuff not only, for personal relationships, but business perceptions as well.

What is personal branding and why should we care about it? It is what you would like a personal acquaintance or business contact to say when asked what they think and know about you! What it really comes down to is “If you’re talking the talk, are you walking the walk?” Do you communicate and act the way you want to be remembered and thought of?

How you’re perceived can literally change overnight, IE: Charlie Sheen, Mel Gibson, etc… Don Yager suggests monitoring your name with Google Alerts. It’s a free app that allows you to get alerts on just about anything. I set it up to get daily alerts on several variations of my name. I haven’t gotten alerts about me specifically yet-I guess that’s good- but I have been getting alerts about other people with the same name as me. I’m finding them to be quite interesting! One is the Cop on a Gang Unit Task Force in Youngstown PA, another, the Photographer. Then there is the Musician, the Head Teacher, the Civil War Buff, the Executive Director, and, of course, Mike Lambert the All Round Cricketer. But the one I got the other day that caused me to pause and reflect on my own life, was an Obituary. This “Mike Lambert” was 38 years old, married, with two children. It did not say anything about who he was or what he did, just that he died. Quite sad…

All this brings me back to the essential question- “What’s my branding”? I guess it’s never too early to start working on the things I would like to be said about me now and later…

The customer service roller coaster

May 19, 2011 in Customer Service by Patti Bemis  |  No Comments

Roller CoasterWe love all our referrals!  What business doesn’t?  However, no business can thrive on referrals alone…

Recently we were contacted by a new employee from a business we’ve had the pleasure of working with for many years.  She told us that our regular contact was gone, but that she was given specific instructions by them to order from us.  Wow – that blew my mind!

And that’s not all – several of our customers who moved on to new jobs call us shortly after they start at their new job.  There’s also been several new accounts we started working with recently that are strictly referrals from our current customer base.

There is no greater compliment to a business and its employees than repeat business and referrals!  Knowing the hard work you do plays an important role in your company’s success makes it a joy to go to work every day.  I know it sounds corny, but it really does make you want to whistle while you work!

Now for loop two of the roller coaster.  As many successful companies do, we have continuously evolved and added new solutions to meet customers’ needs.  Smart, right?  You bet, but if we don’t let everyone know what we are up to, we might get off the tracks!  Keeping existing customers informed about all the new products & services we offer isn’t an easy task.

So, what is the best way to keep our customers informed about our ever changing and evolving products and services? The answer was right under our noses.  The  changing technology is what keeps us evolving, so we needed to look at changing how we communicate to fit the times!

We recently implemented a customer outreach program by assigning a dedicated customer service rep to each account. We updated the way we communicate to include not only phone and e-mail, but have added social media like blogging, Facebook and twitter to help keep our precious customers up to date.

I think there is a lot that we can learn about each others business.  As we move towards global content management and the less-paper office our services will continue to evolve and adapt.  Everyone has different ideas and we would  love to hear yours.  Let us know if you have any unique ways to communicate your services, or any ways we can serve you better….

What has Reliable been up to?

April 4, 2011 in From our CEO by Mike Lambert  |  2 Comments
Mike Lambert

Mike Lambert, CEO

Did you know that as of 16 February 2011, there were over 156 million public blogs in existence?  I guess I’m adding one to that number today, and I’ve got to tell you that I am more nervous about this than when I decided to go into business for myself over 20 years ago!  Maybe it’s an age thing (58) and the fact that I have always found it hard to write.

I have many opinions on things, and love to verbally debate, but have me write it down, and my brain freezes like the blue screen of death you get when your computer hard drive dies.  “Think Man Think!”…  Then when I finally get something down, I go into proofread mode – does the I go before the E except in Keith? – Do I have the commas in the right places?  If I‘ve learned anything from my kids who are all grown: “It is better to have written imperfectly, than to not haven’t written at all”!

Why am I telling you all this? Communication!  Since you are reading this you have discovered our blog.  We are also on Linked In, and Twitter he we come!  We have renovated our web site( www.ReliableNH.com) per our customers suggestions, making it simpler to navigate , update, and hopefully contain content that’s relevant and useful to you!  You will be receiving e-newsletters on a regular basis.  Your dedicated customer service rep will be connecting with you via all these wonderful new platforms, as well as by the good old telephone & snail mail, with innovative products, services, and ideas that will help make your office more green and help you reduce your print volume by 50% in the next five years.

For now, please take a moment to peruse our website – there is a lot to learn about Reliable!   Also, check out our face book, Linked In, and twitter accounts. Our goal is to get 100 followers and ‘likes’ on each page by April 30th. We will deliver a special spring treat to every company that helps us get there!  My Name is Mike Lambert, and I am the CEO.  Have a great “Less Paper” Day!

PS: Please feel free to point out my grammatical errors. In fact I encourage you to do so! Thanks!

Welcome from Pam in Customer Service

March 31, 2011 in Uncategorized by Pam Morin  |  3 Comments

Welcome to our blog!

My name is Pam Morin.  I’ve been with Reliable Technologies since April of 2007.  Through I have less experience with the print industry than most of my colleagues I make up for it with enthusiasm!  My main function is customer service, but I am also responsible for web site upkeep, marketing, sales assisting and Reliable’s social media presence.   (I never could have guessed that my Facebook habit would turn into a job function?)  I’ve been known to fix a printer or two here in the office, dabble in html, and make process and training manuals (can you say Type A?).

Thank you for visiting our blog!  Reliable Technologies is excited to be one of the first in the industry to take on social media and blogging (well, most of us are excited, some still have their reservations…).  We have enjoyed learning lots from other local businesses and our corporate partners SM efforts!  This blog is taking the place of our monthly newsletter that we produced last year, so please subscribe and check in once in a while.  As always, we love feedback.  If there are any topics you would like to see us post about we are currently taking requests!

Please take a look around our new web site and tell us what you think.  It is designed to help our customers quickly access the tools they need.  As business needs have changed in the past decade we have too – we are way more than just re-manufactured toner and printer service.  Check out some of our newest services, such as security risk mitigation and global content management.

With this blog we are going to share money saving tips, ways to get closer to a paperless office, industry news, current events, product reviews, random thoughts of inspiration, customer stories and personal thoughts from our team.  All of us will post a blog, so be sure to come back and see who’s up-at-bat.

“Do or do not.  There is no try.”  Yoda

Do or do no

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