We love all our referrals! What business doesn’t? However, no business can thrive on referrals alone…
Recently we were contacted by a new employee from a business we’ve had the pleasure of working with for many years. She told us that our regular contact was gone, but that she was given specific instructions by them to order from us. Wow – that blew my mind!
And that’s not all – several of our customers who moved on to new jobs call us shortly after they start at their new job. There’s also been several new accounts we started working with recently that are strictly referrals from our current customer base.
There is no greater compliment to a business and its employees than repeat business and referrals! Knowing the hard work you do plays an important role in your company’s success makes it a joy to go to work every day. I know it sounds corny, but it really does make you want to whistle while you work!
Now for loop two of the roller coaster. As many successful companies do, we have continuously evolved and added new solutions to meet customers’ needs. Smart, right? You bet, but if we don’t let everyone know what we are up to, we might get off the tracks! Keeping existing customers informed about all the new products & services we offer isn’t an easy task.
So, what is the best way to keep our customers informed about our ever changing and evolving products and services? The answer was right under our noses. The changing technology is what keeps us evolving, so we needed to look at changing how we communicate to fit the times!
We recently implemented a customer outreach program by assigning a dedicated customer service rep to each account. We updated the way we communicate to include not only phone and e-mail, but have added social media like blogging, Facebook and twitter to help keep our precious customers up to date.
I think there is a lot that we can learn about each others business. As we move towards global content management and the less-paper office our services will continue to evolve and adapt. Everyone has different ideas and we would love to hear yours. Let us know if you have any unique ways to communicate your services, or any ways we can serve you better….